The Calgary Automobile Club operates Alberta’s first “auto camp”—where travellers could park their cars, rest, and stay the night. Facilities include shade trees, toilets, water, firewood, and regular police patrols.
The Alberta Motor Association is officially incorporated with a merger between the Edmonton Automobile and Good Roads Association, and the Calgary Auto Club.
AMA begins issuing room reservations on behalf of business travellers staying at rural hotels.
When the Alberta government starts classifying road routes by colour, AMA leads the way and installs painted road markers to match.
Alberta’s first motel (motor hotel) is financed on a $2,000 loan from the Calgary AMA branch.
The Alberta government gives AMA the power to operate travel information bureaus and tourist camps.
The demand for road trip information is booming. AMA hands out 150,000 tourist maps in one year.
AMA Edmonton centres offer full travel-agency services to Albertans looking to experience the world.
To protect members vacationing abroad, AMA Travel introduces travel accident insurance.
With 16 agencies across Alberta, AMA is the largest travel agency in the province (and remains to this day).
25-year members are rewarded for their loyalty with invitations to sail on the inaugural AMA President’s Cruise to the Caribbean. Check out the destination for this year’s President’s Cruise.
AMA Edmonton South holds its first “Travel Fair”—a precursor to today’s free information sessions. The Travel Fair featured experts from our preferred partners helping members choose the right vacation for them.
AMA Travel is the first agency in Canada to use a computer system for vacation bookings. Linked directly with travel partners, LeisureShopper reduces time spent making reservations to just three minutes.
The AMA Travel website connects to AAA’s online booking system. Members can now make flight, hotel, and car rental bookings from their personal computer.
AMA Travel starts offering Go Solo vacations, designed specifically for travellers who want guidance seeing the world solo, but not alone.
We expand our online hotel inventory to contain more than 150,000 accommodations worldwide.