Privacy Policy | AMA Travel

Privacy Policy


We take the trust you place in us very seriously and your privacy is important to us. That’s why we wanted to let you how we handle the information you share with us, starting with this: AMA never sells your personal private information to any third party for their use. The information you provide AMA is used only by AMA pursuant to this policy.

All our policies align with AMA’s Visions, Values and Expected Behaviours, and as such AMA is committed to safeguarding your privacy by protecting Personal Information you provide to us. AMA’s Privacy Policy complies with all governing privacy legislation.

This Privacy Policy applies to all of the businesses that form the AMA Organization, which will be referred as AMA throughout this policy. Click here to see a list of all the AMA businesses.

From time to time the Alberta Motor Association may acquire or create new companies as part of AMA, and in such cases this Policy will apply to those new companies as well.

About Personal Information

To make sure we’re as clear as possible, Personal Information is defined as information about an identifiable individual. So Personal Information can include things like your name, address, telephone number (home and business), e-mail address, date of birth, place of employment, and the nature, frequency and type of AMA services you use. How much and what kind of Personal Information AMA may require will depend on the type of products or services you request.

Remember, the choice to provide us with your Personal Information is always yours, but the decision whether or not to do so may affect the availability or quality of the products and services you requested.


So how does it work? Well, by using any AMA service, you agree to the terms of this Policy, and consent to AMA’s collection, use and disclosure of your Personal Information in accordance with this Policy. At any time, you may refuse or withdraw your consent, subject to legal or contractual restrictions and providing you give us reasonable notice of the withdrawal of your consent. If you choose to withdraw consent or not provide certain Personal Information, AMA may not be able to provide the service requested or may not be able to provide the best experience possible.

It’s also important for you to know that under privacy legislation there are some situations where your consent is not required at all. To access the Provincial legislation, click here. To access the Federal legislation, click here.

AMA’s Collection and Use of your Personal Information

We love what we do and are committed to providing an extensive and superior range of products and services to our members. To do that, we collect your Personal Information and share it within AMA, so that we may maintain your membership, provide you with the products and services you have requested and provide you with all the other benefits of membership offered by AMA.

Your Personal Information is used to understand your needs and preferences, determine whether AMA products and services meet your needs, and develop or improve products and services. We presently offer and inform you about AMA products and services, and of AMA partners that we believe may be of interest to you.

We promise that we will safeguard your Personal Information and use it only for the purposes outlined in this policy or under applicable laws. It’s important that you know we never sell your information to third parties for their use. We also do not generally provide your Personal Information to any third party, but it’s important that you understand that:

  • AMA shares your Personal Information internally among its businesses. Specifically, if you provide your Personal Information to any business unit or department of AMA, we store that information in a central location and may provide it to any other business unit of AMA. For example, if you update your email address with AMA Driver Education, AMA Insurance will have access to this updated email address.
  • Your Personal Information may need to be provided to third parties to provide you with the products and services you requested. For example, the Government of Alberta will need to be notified if you pass a driving test; or an airline will need your Personal Information to confirm the flights you have booked.
  • AMA contracts with certain third parties to provide service to AMA, and in so doing those Third Parties may occasionally have limited, incidental access to some of your Personal Information. However, Third Parties are allowed access to member information only to the extent necessary, are not permitted to use it for their own purposes and are bound by strict contractual obligations designed to protect the privacy and security of your Personal Information.

Personal Information Outside of Canada

AMA stores your Personal Information using highly secure data storage services, some of which may be located outside of Canada. For example, we use the services of well recognized, secure, international data storage services to ensure safe and dependable backup of data. Rest assured, we require our suppliers, service providers, contractors and agents who have access to your Personal Information to keep the information confidential and they are not permitted to use your Personal Information for any other purpose than to carry out the services they are performing for us. We make sure that all the contractual and other measures we take to protect your Personal Information while stored by service providers are subject to legal requirements in Canada, and the country applicable to them.

It is also important for you to understand that on occasion your Personal Information will be provided to other parties outside of Canada to fulfill the products and services you have requested. For example, we may provide your information to a hotel you have reserved in Europe on your next vacation.

AMA’s Commitment to the 10 Principles of Privacy

The Government of Canada and the Government of Alberta have established 10 Principles of Privacy and AMA is committed to protecting your privacy, and in particular your Personal Information, in accordance with those principles. For more information about the 10 Principles of Privacy, click here.

General Use of AMA Website

AMA provides a number of benefits and services through our website (, many of which are exclusive to AMA members.

To gain access to online AMA services through your AMA My Account, you will have to identify yourself as an AMA member and provide some Personal Information in the signup process. In addition, the AMA website uses “cookies”. For more information about “cookies”, click here.

Our e-mail interactions with our members and customers are compliant with Canadian Anti-Spam Legislation. We do not send unsolicited e-mail and do not provide Personal Information, like your e-mail address, to any unrelated third-parties.

When you leave AMA’s website by linking to another website, you are subject to the privacy and security policies of the new website. We encourage you to read the privacy policies of all websites you visit, especially if you shared any Personal Information with them.

For further information on AMA Internet privacy, including the use of the AMA My Account, visit AMA’s Website Usage and Privacy Statement, click here.

Access to Information

As set out in privacy legislation, and as one of the 10 Principles of Privacy, you can contact our AMA Privacy Office in writing to obtain access to the Personal Information we may have about you.

Please be advised that we have 45 days to fulfill any access to information requests and may charge, in accordance with applicable privacy legislation, a reasonable fee for access to Personal Information and for making copies of Personal Information requested.

Customer and Member service

We want to stay in touch with you and we hope you feel the same about us! If you need to update or correct your address, phone number or membership payment information, or have other simple requests regarding your Personal Information held with us, please contact the AMA Membership Department at 1-800-222-6400, or by clicking here, and we will be happy to help you much faster than through an access to information request.

Contact the AMA Privacy Office

If you have any questions or concerns about AMA’s Privacy Policy, practices, consent you have provided, the Personal Information we may have about you on file, or to make an access to information request, please contact:

Chief Privacy Officer
Alberta Motor Association
P.O. Box 8180 Station South
Edmonton, Alberta T6H 5X9
Phone: (780) 430-5754
Fax: (780) 430-5751

Hardcopies of this Privacy Policy can be provided in-person by visiting any AMA centre or by mail by contacting the AMA Privacy Office.

Intellectual Property Notice

Here’s some other legal stuff it’s important for you to know.


CAA, CAA PLUS, Approved Auto Repair Services design and ERS are owned by and use is granted by the Canadian Automobile Association.

TourBook, CampBook, TripTik and Show Your Card & Save are owned by and use is granted by the American Automobile Association.

The CAA name and logo displayed throughout CAA websites and all related products and service names are the trade-marks, service marks or registered trade-marks of the Canadian Automobile Association (“CAA”). Reproduction of any of these marks without the express written consent of CAA is strictly prohibited.

Design & Image Notice

The design of this site remains the intellectual property of AMA. Reproduction of the design or any images used herein is strictly prohibited.

Keeping You Updated

This version of our Privacy Policy became effective in September 2018.

AMA will review our Privacy Policy annually to ensure that we’re doing all we can to protect your privacy. We reserve the right to modify our Privacy Policy when required. To obtain the most current versions of these documents, visit at any time.